Download early Ryan Field design concepts

By 2031, the reconstruction of Ryan Field on the Northwestern University campus will generate nearly $1.2 billion for the Evanston community, according to a recently released independent economic impact study. This includes $659.9 million in economic impact to the City of Evanston during the construction process alone.

The new Ryan field will be entirely privately funded, without requiring taxpayers’ money.

The study identified other key long-term benefits of reconstruction, including:

  • The total economic impact of football and game-day visitors to Ryan Field in the City of Evanston will increase from $43.7 million per year to $52.2 million per year by 2031.
  • In addition to revenue from six or seven football games per year, the analysis is based on the assumption of 10 to 12 concerts per year and a small number of other ticketed amateur events. These will bring $36.1 million in new annual economic benefits to Evanston by 2031.
  • The City’s direct tax revenue will increase to $5 million per year by 2031 from current tax revenue of $1.4 million per year. These figures are added to the indirect taxes generated by local expenditure (restaurants, shops, hotels, shopping) drawn from events organized in the stadiums.
  • The reconstruction will create nearly 3,000 jobs in the area, including a target of 35% dedicated to minority and women-owned businesses, with priority given to businesses and individuals located in Evanston.

The results of the study were shared tonight at the 7th Ward Community Meeting led by Evanston board member Eleanor Revelle. North West leaders meet regularly with the community since the stadium reconstruction project was announced.

Community input led to a number of stadium design elements, including a smaller capacity (12,000 fewer seats), a state-of-the-art canopy to combat noise and light, an underground loading and service dock, outdoor community plazas providing new gathering places and extensive landscaped buffer zones around the perimeter.

The University retained Tripp Umbach, an independent national consulting firm, to quantify the economic impacts of the upgraded stadium and the benefits to the residents of Evanston during construction and during operation. The company looked at the capital expenditure required to complete the project, the expected revenue generated from operating the stadium for collegiate athletics, and proportional visitor spending, and also explored the opportunities associated with hosting a special events in the rebuilt stadium, including a limited number of concerts.

The report says the approach taken in the financial analysis was “deliberately conservative” and used impact analysis data and software for planning in combination with social accounting matrices and region-specific multiplier models. .

As part of the review, Tripp Umbach also conducted a number of listening sessions to understand the community’s ideas, expectations and concerns regarding the project.

“Northwestern greatly values ​​our relationship with all of our neighbors and views this incredible privately funded project as a great win for everyone,” said Dave Davis, executive director of Neighborhood and Community Relations for Northwestern. “We will finally have a state-of-the-art venue more befitting of Northwestern’s Big Ten status for athletes and fans, and the town of Evanston will receive a great community asset as well as a huge economic boost through increased direct taxes. and indirect. income, job creation and opportunities for local partnerships.

Tripp Umbach’s full economic impact study can be viewed on the Northwestern University Rebuild Ryan Field website at

“Our numbers show that stadium reconstruction offers powerful opportunities that significantly improve an already vibrant and thriving community,” said Paul Umbach, Founder and Chairman of Tripp Umbach, who led the study. “Our study shows that the stadium will bring significant tax revenue to Evanston from community visitors, enabling the city to invest in civic improvements, public safety and quality of life.”

The multi-year stadium reconstruction stems from a transformative donation from the family of Patrick G. ’59, ’09 H and Shirley W. Ryan ’61, ’19 H (’97, ’00 P) to accelerate breakthroughs in biomedical fields , economic and business research and help redevelop and modernize Northwestern’s iconic football stadium, improving upon the shortcomings of the old stadium and bringing it into the 21st century.